Aerial view of a luxury tropical island resort at sunset
White label travel websites

Your brand. Your customers. Our whole product range.

A hybrid white label platform that gives you the technology, content and supplier connections of a major tour operator, while keeping your brand and your customer relationships firmly in your control.

The principle

A hybrid between a pure white label and a custom-built travel site

A branded white label travel booking website shown on a laptop and mobile phone

We provide the content, imagery, flights, hotels, car hire, cruise and every other product we sell. You decide which products your site actually promotes and build your own custom offers to match your customers.

The website is branded only in your identity and colours. Major Travel is not promoted anywhere on the public-facing site. The only place our name appears is in the financial protection section, where we explain that Major Travel is the principal and that the ATOL protection comes from us.

That means your customers see a fully branded travel booking experience, while you get the back-office power, supplier network and protection of a trade-only tour operator.

Site types

Six starting points, or a fully bespoke combination

Choose the model that fits how you sell. Each one is fully branded and can be expanded or refined over time.

Basic OTA Site

Flights, hotels and car hire in one searchable, bookable site. Perfect for agents who want a quick online presence without complexity.

FlightsHotelsCar hire

Full OTA Site

The complete online travel agency experience: flights, hotels, car hire, cruise, packages, excursions, transfers and tours.

FlightsHotelsCar hireCruisePackagesToursTransfersExcursions

Holiday Booking Site

A focused single-centre package holiday shop. Your customers search, customise and book ATOL-protected beach, city and family breaks under your brand.

Single-centre packagesFlight + hotelATOL protected

Luxury / Tour Operator Site

No online booking required. Promote bespoke itineraries, multi-centre holidays and experiential travel as a true luxury tour operator would.

Itinerary showcasesMulti-centre tripsExperiences

Full OTA + Tour Operator

The best of both worlds: instant online bookings for straightforward travel, plus inspirational tour-operator content for higher-value tailor-made trips.

Online bookingItinerary pagesFull product range

Cruise Specialist

A dedicated cruise-only brand. Live rates from the leading lines, searchable by ship, region, date and cabin — all under your own colours.

Live cruise ratesShip profilesCabin selection
Infinity pool overlooking the ocean at sunset
The revenue model

You sell the holiday. We do the rest. Then we split the money.

There is no build fee, no licence fee and no monthly platform charge. We earn only when you earn: every booking made on your site carries a margin, and your share of that margin depends on your licence status and how much of the customer journey you want to handle yourself.

£0
To set up and launch your site
24/7
Bookings taken while you sleep
Monthly
Commission paid, fully reconciled

Licensed agents & bonded operators

ABTA / ATOL holders and established agencies

Your agency terms
commission per your agreement
Payments
Our gateway, or plug in your own
Customer care
You manage the customer
  • Free website set up — no build fee, no licence fee
  • Online bookings earn exactly what your agency agreement says
  • We can process the card payment and pay you commission
  • Or supply your own merchant facility and we integrate it

Unlicensed agents — managed by you

No licence, but you want to look after your customers

75% of margin
≈ 7.5% of gross sale value
Payments
We collect, then pay you
Customer care
You manage the customer
  • Free website set up — no build fee, no licence fee
  • You keep three quarters of the margin on every booking
  • We collect all customer payments and pay your commission
  • You stay the point of contact from enquiry to return home

Unlicensed agents — managed by us

You drive the traffic, we do everything else

50% of margin
≈ 5% of gross sale value
Payments
We collect, then pay you
Customer care
We manage the customer
  • Free website set up — no build fee, no licence fee
  • Half the margin on every booking, with zero admin
  • We collect all payments and pay your commission
  • Our team handles servicing, changes and after sales

Margin is the difference between the net cost of the travel and the price your customer pays on your site. Commission is reconciled and paid monthly, with a full booking-by-booking breakdown in Major Pro.

Why this is the best white label model

All the product and technology, none of the setup costs

You get the supplier network, booking technology and protection that would take years and serious capital to build — launched under your brand in days.

No setup costs

The product, technology and supplier connections are already built. You simply launch under your brand.

Unmatched hotel content

Over 200 DMCs and bed banks feed into our system, alongside direct contracts — giving you one of the strongest hotel inventories in the white label market.

You control what you sell

Switch products on or off, build your own offers, curate your homepage and tailor the site to your niche.

Your brand, your colours

The site is branded entirely in your identity. Major Travel is not promoted — we sit behind the scenes as your principal.

Flexible payment options

Use our merchant facilities or plug in your own gateway. Your customer checks out under your brand either way.

ATOL protection where it matters

The financial protection section of your site explains that Major Travel is the principal and the ATOL protection comes from us.

Plug & play

Set up today. Sell tonight. Earn by tomorrow.

We have removed the usual barriers to launching a travel website. No credit checks, no supplier negotiations, no technology build — just your brand, our platform, and your customers.

Start your white label siteTravel business owner working from a home office on a laptop
01

Instant setup

We can provision your white label site immediately after approval.

02

Customise in Major Pro

Choose which products, destinations and offers appear on your site, all from one control panel.

03

Multiple brands

Run a cruise specialist site and a package holiday brand from the same back office.

04

Earn in your sleep

Online bookings flow straight through to our reservations and ticketing teams, 24 hours a day.

Your market sector

Your market sector can make money from travel

So many sectors can generate significant supplementary income by selling travel. From school PTAs to bakeries, you will be surprised how easy it is to turn the audience you already have into holiday bookings.

Your network

Every booking comes from people who already know and trust you.

  • Your database and mailing list
  • Day to day customers
  • Friends, family and acquaintances
  • Your staff and their own networks
  • Your social media following

Marketing and promotion

We give you the tools to put travel in front of them.

  • Email newsletters
  • Promotional flyers for social media
  • Window posters for shops
  • Offer landing pages
  • Video offers
  • Bespoke offers built for your customer type

Driving business

Give your network a reason to book with you rather than anyone else.

  • Offer discounts to customers who book travel
  • Bundle your own products with a holiday
  • Reward loyalty with member-only trips
  • Run seasonal campaigns around your busy periods

Sectors that already work brilliantly

Any business with a customer base can join as an unlicensed agent and start earning on every holiday booked through their own branded site.

Charities
Fundraising trips and supporter holidays
Golf clubs
Golf breaks and member tours
Weddings & honeymoons
Cake makers, planners, dress boutiques
Receptions & banqueting
Honeymoon add-ons at the point of booking
Schools & PTAs
Parent holidays that fund the school
Travel accessories
Sell the trip alongside the luggage
Travel insurance
A natural second product for every policy
Clubs & societies
Sports clubs, scouts, afterschool, swimming
Estate agents
A moving-in gift that earns you commission
Restaurants
Food-and-travel escapes for regulars
Content websites
Blogs, news, magazines and popular culture
E-commerce platforms
Add travel to an existing checkout audience
Price comparison sites
Monetise traffic you already have
High street retail
Window posters and counter offers
Clothing & fashion
Resort wear buyers are holiday buyers
Salons — beauty and hair
Chair-side conversations that convert
Newsagents
Everyday footfall, everyday holiday sales

Open an agency account and start booking

Registration is free and there's a human on the end of the phone from the first booking onwards.